About StratSale
Our History
Our History
Our History
Built from the ground up with a focus on long-term brand partnerships, we’ve evolved into a trusted growth engine for emerging and established brands alike.
Our Mission
Our History
Our History
We help great brands grow. By combining smart distribution, digital strategy, and strong retail execution, we bring products to more people, in more places.
Our Team
Our History
Our Team
We’re a dedicated team of operators, marketers, and strategists committed to unlocking new opportunities and building lasting value for the brands we work with.
Who are we?
We’re a strategic growth partner for brands looking to scale their presence across retail and online marketplaces. Our mission is to bridge the gap between great products and the customers who need them most. By leveraging a multi-channel approach—spanning eCommerce platforms, wholesale distribution, and direct-to-consumer—we help brands expand reach, drive revenue, and build long-term market value. Every partnership we enter is grounded in trust, transparency, and a shared commitment to sustainable growth.
Our journey began with a simple belief: great products deserve great execution. What started as a deep dive into digital commerce quickly evolved into a full-scale operation focused on brand development and retail expansion. Today, we work hand-in-hand with brand owners and manufacturers to unlock new opportunities, streamline distribution, and elevate brand presence across key markets. We’re not just here to move inventory—we’re here to build something meaningful.
Our Team
CEO & Founder
Business Support Specialist
Operation Manager
Christian Abi Nassif
With a background in accounting and experience at one of the world’s leading firms, Christian combines financial expertise with a deep passion for pets. He founded the company to make buying pet supplies easier, more reliable, and more customer-focused.
Operation Manager
Business Support Specialist
Operation Manager
Ziad Acar
Ziad brings an engineering mindset to the team—structured, solution-driven, and always optimizing. Whether it's improving our logistics or fine-tuning operations, he helps keep things running smarter every day.
Business Support Specialist
Business Support Specialist
Business Support Specialist
Gael Milan
Gael is the organizational heartbeat of our business. From inventory to pricing and everything admin in between, she keeps our backend operations smooth and efficient so our customers always get the best.